When EU Consumer Protection Law Applies
EU consumer protection frameworks apply when organisations:
- Offer goods or services to consumers located in the European Union
- Operate booking platforms accessible to EU residents
- Conclude distance contracts (online, email, phone)
- Advertise pricing or promotional offers to EU consumers
- Use digital interfaces influencing consumer decisions
Hospitality organisations are frequently within scope due to:
- Online hotel bookings
- Package offers
- Promotional campaigns
- Cancellation policies
- Add-on services (insurance, upgrades, transfers)
- Cross-border pricing displays
Exposure may arise even if the organisation is located outside the EU but directs services toward EU consumers.
