When GDPR Applies
The General Data Protection Regulation (GDPR) applies when organisations:
- Process personal data of individuals located in the European Union
- Offer goods or services to EU residents
- Monitor the behaviour of individuals within the EU
Hospitality organisations are frequently within scope due to:
- Online bookings from EU residents
- Loyalty programmes
- Guest data collection
- Marketing communications
- Website analytics and tracking
- Cross-border reservation systems
Exposure may arise even when the organisation itself is located outside the EU.
